Paid advertisement
And another one. I’m on a paid review roll. This one rocks. If you own any kind of business or service that you are trying to promote, this one is fun and useful. It is the Brand Strength Test - provided by Branding.

You have to answer 12 questions related with your brand identity and you then get scores based on how well different aspects fare. For example, see the above screen shot. Those are my results. You are also offered an hour long free consultation.
Other areas of the site relate with important aspects of improving your brand identity and promoting your business. Paid, of course.
I liked the perky feel of the site. Very well designed - obviously, these guys know how to make an impact. But a flash site…… I wanted to see what happens when I don’t have flash. I got a blankish page with some links, and a small notice (that is also there in the flash page) to click here if the page is blank. Me did it, and went to a bizarre orange and white page with the same information, which clashes horribly with the previous and following pages to the text version. Oh my eyes hurt! I wonder why that one page is sitting there in those garish colours.
On the whole, a colourful experience. I love the purple of the site, and hate the orange of the solo page (normally I like orange, but not orange and white combination immediately after purple - thank you. I liked the flash version for its perkiness and the text only version for its readibility (except that page), and the test was fun and brought my attention to aspects of my business I need to consider, even while answering the questions and the results made them even more clear.
However, I discovered nothing at all that I didn’t know in this experience, so I wonder what I will gain if I were to pay them.
